Feature News — 19 April 2017

Bob Parker, Forever’s UK country manager (2nd from the right) outside Longbridge Manor, Forever’s UK Head Office

Forever, the aloe vera company, has been ranked No. 4 in the Top 50 companies in Coventry & Warwickshire Growth Barometer. The 2017 Growth Barometer produced by global accountancy and business advisory firm BDO, recognises the Top 50 fastest growing companies in the region based on annual turnover in the last year. At number four, Forever saw growth of 75.2% narrowly missing third place by just 0.2%. Collectively the Top 50 companies generate £11bn in revenues, an increase of 17% on the previous year.

Bob Parker, Forever UK’s Country Manager said, “The growth is a result of a combination of factors. We are in a growing marketplace; the increasing health issues that we face through sedentary lifestyles and obesity as well as an ageing population looking to stay healthy and active means there is growing demand for our products. We’ve also seen the demographic of our business owners change over recent years; we’re seeing younger people in their 20s and 30s developing significant businesses. Finally, more people are looking to start their own businesses; we are certainly seeing people looking to have more control over their own destiny and work-life balance.”

Established 38 years, Forever is represented in 159 countries; the UK is the No. 2 performer globally. Rather than retailing through the traditional ‘High Street’ Forever is a ‘direct selling’ company providing people with an opportunity to start their own business under the umbrella and with the support of a global brand. Forever is an active member of the UK Direct Selling Association; members abide by a code of ethics regarding best practice and high standards. The DSA represents businesses with combined sales currently in excess of £2 billion per year, accounting for 80% of the total Direct Sales in the UK. These businesses range from small companies to large multi-national operations. In many product areas, DSA Members are brand leaders in their markets. All of Forever’s products have a 60-day money back guarantee protecting both business owners and consumers.

For more information please visit http://flpuk.info/home

To see the  full list of companies in the Top 50 please visit https://www.bdo.co.uk/en-gb/news/2017/fast-growth-local-companies

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