Feature News — 11 March 2018

An ambitious workspace interiors company is expanding into Birmingham with a futuristic showcase office on Colmore Row.

Coventry-based Rhino Interiors Group helps businesses future-proof their offices, improve productivity and reduce real estate costs through smart design, creative fit-outs and the latest innovations in workspace furniture.

The company is moving to 126 Colmore Row (opposite Starbucks) in early Spring and will be looking to add up to five more people to its team of 14, who will be based at the 1,600 sq ft showroom and office.

Conveniently located between the major development centres of Paradise and Snow Hill and a short distance from the new Arena Central, Rhino’s new third-floor space will feature a state-of-the-art virtual reality suite to bring clients’ designs to life.

As well as being a working office, the space doubles up as an impressive showcase for the full-turnkey service which Rhino delivers to its clients, with futuristic office design features like collaboration desks, focus booths, sit-stand desks and even a 10-foot ‘living wall.’

The office will also include lots of natural light and the latest advancements in office furniture and lighting, as well as 40 different plants (pots, trees, living wall, hanging plants) as part of a forest theme.

Rhino’s Chief Operating Officer of the Birmingham office, Adrian Dearnley, said: “The workplace, and the way we work, is very different to what it was 10 years ago, and future-proofing our offices is key to today’s design. While our new office space at Colmore Row will be a fantastic showcase of what we can offer our clients in the here and now, it will evolve over time with our own growth and as workplace design trends change.”

Rhino, which has been in business for over 40 years, said the rapid growth in office space in Birmingham and the latest trends in workspace design have created a spike in demand for its services.

Adrian said: “We couldn’t resist the pull to the City any longer, we just had to be here. There are so many exciting opportunities both now and in the future for what we do and for a company of our size, we offer something unique to the businesses of Birmingham.”

In 2016 alone, £929m was invested in central Birmingham’s property, 42% of which was in office space, according to the 2016 CRE Investment Review & Outlook by CoStar Group. More than 2.3m square feet of office space was taken up in the city from 2015 to 2017, said Birmingham Office Market Forum. And when completed in 2027, the new developments of Paradise, Arena Central and Snow Hill will include a total of 1.6m square feet of office space.

Neil Rami, chief executive of inward investment agency, West Midlands Growth Company, said: “Birmingham has simultaneously outpaced the capital city to become the UK’s leading destination for business growth, and is the UK’s number one regional destination for start-up creation. The city’s young, talented workforce, newly developed infrastructure, and range of incubator and accelerator programmes, has fostered a strong ecosystem that fuels a culture of innovation.”

Fundamental to Rhino’s service is helping businesses create spaces where “people can do their best work,” said Adrian.

“We’re here to help employers combat the challenges they face with open-plan offices, which include employee wellbeing, engagement and productivity. By creating collaborative, ‘agile’ environments (with different zones and workspaces for different personality types and different activities), we encourage communication, community and creativity while slashing real estate costs due to more efficient space usage. The result is more effective workspaces which attract the best talent — and keep it — and offices where people can do their best work.

“What we’re talking about is the future of work, and where better than the UK’s most futuristic regional city to lead the change. Birmingham is a great place to work. We’re just helping to make it better.”

Over the last 18 months, Rhino Interiors Group has invested in the new Colmore Row office and a Head Office company restructure to support its ambitious growth plans; this included employing more than 20 staff across project management, design, marketing, operations and at site level. In 2017 Rhino’s turnover increased by 47% year-on-year and maintained its repeat business level at 85%. Its target is to reach £20m turnover by 2020 and boost its team up to 40 staff.


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