Conferencing + Events Feature — 16 April 2018

In exactly, one week’s time the first Black Country Business Festival will be underway.

With an astounding 122 events in the programme, this unique, two-week Festival has already become the biggest business event in the region, making its mark in the annual business calendar.

The Festival starts on 23rd April and lasts for a fortnight. Absolutely anyone can attend and all events are bookable on a first come, first served basis at Most are completely free to attend.

The Business Festival contains every sort of business event imaginable.

More conventional workshops, seminars, exhibitions, panel discussions are plentiful, in subject matters that vary across business finance, sales, marketing and social media, property, land and investment, exporting, recruitment, skills development …and the list goes on.

The major difference with a Business Festival is that, unlike other business events, it reveals the depth and breadth of a region’s business community through the unique and the diverse….

The Black Country Business Festival will play host to a stand-up comedy challenge features well-known local business people pitching their wits against each other; an interesting business and singing challenge at HMP Featherstone; a business golf day with guest speaker, Golf England’s Ben Johnson; an experiential hypnosis session aiming to improve the business mind set; and not least, the beautifully-entitled ‘A Goldfish with Shark Fin’ promises to make businesses stand out from the crowd through the use of art.

Some real exclusives include behind-the-scenes tours of some of the Black Country’s finest: Jaguar Land Rover; the M6Toll; and Perfection Foods – one of the largest wholesale and retail cake distributors in Europe.

Prominent people like Andy Street, West Midlands Mayor and ex CEO of John Lewis; leading international legal expert and author, Mitch Kowalski – flying in especially from Canada; Labour MP and former Shadow Business Secretary, Chuka Umunna along with Wolverhampton Labour MPs Emma Reynolds and Pat McFadden – are all taking part.

Well-known brands such as Global Radio (the parent company of Capital Radio, Heart and Smooth) NatWest Bank, Worldpay, Santander, the Bank of England, National Express, Jaguar Land Rover, and Google are all running or involved in events.

Something for everyone

But whilst it’s great to have big brands, it’s having a complete mix of events for different audiences that make the Festival successful.

The smaller, more conventional events are the ‘bread and butter’ of the Business Festival – particularly as many of these are aimed at SMEs which form a good proportion the Black Country’s commercial make-up.

There really will be something for everyone in this Festival with countless opportunities to learn, share and capture knowledge, skills and information to enhance personal development and business growth.

Over 7000 people are anticipated to attend – 15 per cent of these being drawn in from outside of the region. It is a perfect occasion for the Black Country to put itself on a pedestal and demonstrate it is a land of opportunity that is successful in innovation, commerce and has a rich culture to be proud of.

For information and tickets, visit

The Black Country Business Festival was originated by the Black Country Chamber of Commerce, is partnered by DY5 – Dudley’s Business & Innovation Enterprise Zone and run in association with Associated Events. Sponsors are Cox & Plant, the Federation of Small Businesses and the Ramada Park Hall Hotel and supporters are University of Wolverhampton, Talbots Law, Wolverhampton Racecourse, Casino 36, Sandwell Council and Nachural. Official media partners are Express & Star, Midlands in Business, Signal 107 and Elonex.



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