Conferencing + Events Feature — 12 May 2018

A football club has partnered with a sports coaching company to strengthen its future.

Newcastle Town Football Club says the official partnership with Ministry 4 Sport will improve its training services and help to drive membership.

Gavin Appleby, director of youth at Newcastle Town FC, with Ministry 4 Sport managing director James Askey outside the HQ in Roe Lane.

The club has been building its ties with the coaching company, which relocated to the club’s HQ at Roe Lane Playing Fields in Newcastle-Under-Lyme in January.

James Askey, managing director at Ministry 4 Sport, said: “Myself, Aaron and Sam have all played for Newcastle Town, and in 2013 we started helping out with the club. In January this year we moved to our new home at Roe Lane and now we have formed an official partnership. Our staff get to use the gym here and we get the benefit of 12 quality pitches for our holiday clubs.

“In return we are helping to build club membership and we’re providing training. For example, we’ll be starting mid-week football sessions from June 6, from 6pm to 7.30pm, for players who want to improve their skills.”

Starting from September, Ministry 4 Sport will be supporting the teaching and coaching of a BTEC Level 3 Extended Diploma in Sport (Performance and Excellence), alongside the football club.

Gavin Appleby, director of youth at Newcastle Town FC, said: “We simply can’t offer the same quality of service by relying solely on volunteers. By partnering with Ministry 4 Sport, we can provide professional coaching and they can take our brand out there to schools and to parents, so we can encourage the next generation of players.

“I don’t know of any other club who has partnered with a coaching company, and I feel this is a great move for the future of Newcastle Town FC.”

Both organisations have been supporting Newcastle-under-Lyme Borough Council’s Festival of Sport, which runs throughout April and May. Together, they have been visiting schools and disability football leagues to provide taster sessions and training, helping to encourage more young people into the sport.

To top it all off, they will be holding an open event at Roe Lane Playing Fields from May 25 to 27.

Mr Appleby said: “There’s going to be a bouncy castle, free football taster sessions and a tournament. It should be great fun and all are welcome.”

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