Communications

How brands are all about feeling part of a group

An organisation’s brand only really exists in the way that its staff and customers act as a group, according to an expert at Aston Business School. Dr Keith Glanfield, a lecturer in Strategic Brand Management and [...]

Specialist Midlands firm talks on how to achieve Employee Engagement – and why you’ll want to take note

Ever heard the phrase ‘employee engagement?’ For over a decade we have been talking about engagement in the workplace, and with a recent report by Faculty Member at Hult International Business School, Dr Amy Armstrong, revealing [...]

MANUFACTURING TECHNOLOGY CENTRE TO TRIPLE APPRENTICESHIP PLACES

MTC Becomes Department of Education Approved Apprenticeship Training Provider The fast-growing Manufacturing Technology Centre near Coventry has announced that it will be more than trebling its apprentice intake over the next two years. The industry-leading centre [...]

Staffordshire Celebrates Successful Year For New Businesses In 2017

Figures just published show that 6,449 new companies were formed in Staffordshire during 2017 – demonstrating that the county provides a supportive environment for new business ventures. This brings the total number of registered companies in [...]

New cybersecurity degree to fill Midlands skills gap

Aston University receives £195k from HEFCE to develop Birmingham’s first undergraduate degree solely dedicated to cybersecurity Government identifies national shortage of cybersecurity experts West Midlands Combined Authority forecasts the highest level of growth for the business, [...]

INDUSTRY EXPERT RICHARD JOINS THE FIFTEEN GROUP TEAM

“MY job,” says Richard Burrage, “is all about putting myself in other people’s positions and asking what they need to deliver the best experience for their clients. “Once that is established,” he notes, “it’s not so [...]