company's financial organization

How to carry out your company’s financial organization

From the moment you transform knowledge into a digital product, you end up creating a company. This is a fact. Obviously, every business needs to have a good financial organization. And just as companies that operate 100% in the “real world” need to organize finances, companies that operate in the digital world are not far behind. Financial […]

Paid media

Paid media: how and why to invest?

You can drive lots of leads into your sales funnel through organic traffic. But you can considerably increase the number of people interested in your digital product if you invest in paid media since you can get paid traffic to your website. This is a digital marketing strategy widely used by digital producers and strategists, especially when they want to […]

marketing strategy

Common mistakes made in marketing strategy

Amazingly, many people confuse marketing strategy with marketing action or marketing actions. If you don’t want to make this mistake anymore and scale your business sales, read this article to the end. What is a marketing strategy? The concept of marketing strategy is something broader. We can define a marketing strategy as a set of coordinated actions that a […]

competitive market

How to stand out in today’s competitive market?

“Such a thing is as difficult as finding a needle in a haystack”, I bet you’ve heard that saying. But did you know that it’s very easy to find a needle in a haystack? It may sound absurd, but yes, it is extremely easy. A needle is completely different from a straw, by the way. […]


Co-Branding: what is it and how to do it?

Each and every company wants its brand to be known by the greatest number of people, especially those who make up its target audience. Thinking about innovative strategies is essential to achieve this goal. An alternative that can be explored and offer good results is co-branding. The strategy is based on a one-off partnership between different brands. Companies […]

Root and Nutella: when and how to use each

Raiz and nutella are terms created by Erico Rocha, a reference in infoproduct launches, and are not memes or foods. Basically, they are types of publication in digital media. Therefore, to understand these names, refer to content marketing. The strategy presupposes the creation of a relationship with your audience in preparation for sales (of a digital product, for example). So when […]

Strategic marketing planning in 5 steps

First, how is your company’s strategic marketing planning going? Are you doing this process correctly? Or, what is your perception of the expected results? The correct planning of your organization’s digital marketing is essential for it to have a positive online presence, as well as attract and retain your customers. Therefore, you need to follow a logical sequence, that is, a […]

Funnel bottom: how to produce content for this step

Almost every bottom-of-the-funnel lead has reasonable knowledge about a brand and high chances of conversion, which is why it’s so valuable. As a general rule, it’s also expensive, because it consumes various types of content that cost the digital entrepreneur resources — along the top and middle of the funnel. But there are exceptions: when the lead […]

How to choose a platform for online courses?

Having a platform for online courses can be a turning point in your entrepreneurial career. Whether to obtain students and earn extra income, or to conduct corporate training, distance courses are increasingly popular as a means of autonomous and functional learning. The online learning market, by 2025, is expected to exceed $300 billion, considering individuals and companies investing […]

How to choose the right free EAD platform for your business

How many good experiences have you had with a free EAD platform? The reality is that not all of them are ready for the digital entrepreneur to create and distribute their infoproduct conveniently. One of the factors that weigh most in this experience is the persona preferences, that is, the profile of the student who will access your […]