Paid media

Paid media: how and why to invest?

You can drive lots of leads into your sales funnel through organic traffic. But you can considerably increase the number of people interested in your digital product if you invest in paid media since you can get paid traffic to your website. This is a digital marketing strategy widely used by digital producers and strategists, especially when they want to […]

marketing strategy

Common mistakes made in marketing strategy

Amazingly, many people confuse marketing strategy with marketing action or marketing actions. If you don’t want to make this mistake anymore and scale your business sales, read this article to the end. What is a marketing strategy? The concept of marketing strategy is something broader. We can define a marketing strategy as a set of coordinated actions that a […]

competitive market

How to stand out in today’s competitive market?

“Such a thing is as difficult as finding a needle in a haystack”, I bet you’ve heard that saying. But did you know that it’s very easy to find a needle in a haystack? It may sound absurd, but yes, it is extremely easy. A needle is completely different from a straw, by the way. […]


Co-Branding: what is it and how to do it?

Each and every company wants its brand to be known by the greatest number of people, especially those who make up its target audience. Thinking about innovative strategies is essential to achieve this goal. An alternative that can be explored and offer good results is co-branding. The strategy is based on a one-off partnership between different brands. Companies […]

Root and Nutella: when and how to use each

Raiz and nutella are terms created by Erico Rocha, a reference in infoproduct launches, and are not memes or foods. Basically, they are types of publication in digital media. Therefore, to understand these names, refer to content marketing. The strategy presupposes the creation of a relationship with your audience in preparation for sales (of a digital product, for example). So when […]

Strategic marketing planning in 5 steps

First, how is your company’s strategic marketing planning going? Are you doing this process correctly? Or, what is your perception of the expected results? The correct planning of your organization’s digital marketing is essential for it to have a positive online presence, as well as attract and retain your customers. Therefore, you need to follow a logical sequence, that is, a […]

Inbound Marketing: how and why to implement it in your business

The science of marketing can provide several methods that increase sales, such as Inbound Marketing. Starting in 2006, Brian Halligan and Dharmesh Shah, two great entrepreneurs, created the concept that the best way out for marketing is to voluntarily attract customers around the business. Furthermore, along with this new approach to marketing and entrepreneurship, the […]

Infoproduct: how to create an irresistible offer

Have you ever been interested in a product, but you would only buy if the seller made an irresistible offer? We bet yes. It’s that famous ‘make it up, I’ll take it’ thought. In digital marketing, especially in the infoproducts market, we investigate the factors that lead a potential customer to make a purchase. Read our findings […]

5 tips to consider when building your content marketing strategy

Find out what are the key pieces of information you need to know as you begin creating your content marketing strategy. Currently, there are several opportunities when it comes to Digital Marketing, so preparing a well-structured plan for your content marketing strategy from identifying the potential market to closing the actions is essential for any company that wants […]