How to choose a platform for online courses?

Having a platform for online courses can be a turning point in your entrepreneurial career. Whether to obtain students and earn extra income, or to conduct corporate training, distance courses are increasingly popular as a means of autonomous and functional learning.

The online learning market, by 2025, is expected to exceed $300 billion, considering individuals and companies investing in online courses, according to Global Market Insights. Technical, free, language, preparatory courses for entrance exams, whatever your business, this is the time to acquire a good platform for online courses.

However, in the market, there is a fair amount of options to host and sell courses. We know that the ideal tool for you is the one that best meets your professional needs as a digital entrepreneur, so how to identify them? And what do they need to deliver what they propose?

Get ready to finish reading the article knowing how to choose the best platform for online courses. Come on!

What to do before searching platforms for online courses

Assess your degree of knowledge in technology

It is interesting to know how much technical knowledge you already have before choosing a space for your online course. Starting from the basics, for someone who is in a phase of almost no knowledge, trying out platforms for free periods can help a lot.

The testing phase will make you more familiar and thus get more out of the paid tool. If you feel insecure even after this “trial” you will find that having a helpful support team will be the differentiator for your choice of online course platform.

In fact, according to our Digital Business Outlook Brazil 2020, 25% of Brazilian entrepreneurs (out of a sample of 579 respondents) reported having difficulties customizing the tools that hosted their courses. This is all the more reason for you to practice more with trials and improve your inter artificial intelligence.

Plan for the future

How do you plan to expand your digital business? In addition to the online course, do you plan to create a members area and downloadable content within the platform? Making projections and knowing how far you want to take your business can save you the hassle of changing jobs multiple times.

Going into detail: there are platforms that limit the number of students, hosting capacity, sending emails and the number of info products. Always look for this information in advance when reading about the program or ask the support team before making the purchase.

Know that creating side projects, such as physical products related to your course, affiliate marketing, service provision, partnerships, and all these strategies imply an increase in the use of data. Limiting your plans is creating barriers to future actions, and generally, a hero doesn’t think about limits. The greater the growth potential, the better.

Rescue pre-existing materials

Remember your trajectory on the internet. Have you ever worked with digital products? You may be able to add them to the course. But for that, you will need a data migration system. Some platforms do this service for free.

If your material has a visual identity of a certain colour, ideally the platform has or allows you to standardize to the same colours. The courses need to convey the essence of the business, which happens exactly through the visual style.

The concern with branding cannot be put aside because it is through it that the client feels that he belongs to the student community. In addition, the set of visual signs makes you be recognized and stand out among so many other courses.

Main features of a good platform for online courses

Just as dealership employees offer automotive accessories that may not be right for the customer, some platform brands may also have functionality that may not be right for you.

So try to be critical and listen to your needs in order to make a good purchase. Anyway, we listed some points that probably fit your idea of online course, check it out:

It has a customizable domain

A course with a custom URL impresses and conveys professionalism, especially if it is in HTTPS, where the “S” indicates that the connection is secure.

A nice structure would be or, that is, an excerpt that indicates that the page is from a course and its name, name of the course or brand.

It has a responsive website

Making your course page responsive isn’t just about having smaller buttons, a design that adapts to small screens, and fast content loading.

Of course, it’s all that, but it’s also viable on mobile browsers, including Safari, the app that only works on Apple’s operating systems. Platforms that offer mobile app versions also earn points when it comes to mobile-friendly courses.

Offers useful customization options

Enabling course customization is a strength on any platform. Both for you, as the producer, and for the student who will buy your content.

If you have practical tools at hand, options to change modules at any time, and the student can change basic elements such as enabling night mode, we can consider the course to be properly customizable and support a good customer experience.

Receive payments through integrated systems

Several course platforms, especially those on the marketplace, already have fixed payment and pricing methods. But we know that having access to billing in an agile and direct way brings much more security to the producer, which is possible with the course’s own hosting.

Deciding on the best platform for online courses may not be as easy as it sounds. But the solution we propose is to know yourself, know what resources you already have and look for the characteristics that facilitate the success of your digital business.