How to Choose an Online Courses Platform for Your Business

If you have already created or want to create a high-level online course, you are probably interested in an online courses platform of the same standard. But there are too many options on the market and you don’t want to waste your stuff on a system that doesn’t work, right? Which one to invest in any way? Is it worth investing in the first place?

The solidarity research network, a team of scientists gathered to improve public policies in the post-pandemic, found that, in May, there were 10.3% people working at home — when this percentage was 4.9% in 2019. We know that to work it is necessary to have the knowledge and this is acquired through books and classes, found in infoproducts.

Even last year, the home office was poorly qualified. Today, more educated people are working in this regime and also use information and communication technologies (ICT), which strengthens our hypothesis that educational materials are receiving even more importance from the consumer.

In addition, users are becoming more and more aware of the disadvantages of learning on their own, with random content collected from free sites. The most efficient, even for them, is to enter a page with all the necessary modules gathered.

So, ready to proceed with your online course project? Read the text to choose the best platform!

Online courses platform: a type for every need

What exactly do you need? Try to be guided by the four main types of platforms, explained below.

There is the independent type, in which you send content and the platform itself creates modules and classes. They are simple and course marketing is limited.

WordPress plugins are theoretically cheaper, as they usually charge a one-time fee for lifetime service. However, you will need to have an engaged audience, technical skills with the platform and a budget to hire experts as the site is not as secure and may still have conflicts between plugins.

Course marketplace sites already provide the means to create the course as well as the necessary marketing. However: fees are high and can reach up to 50% of sales. If profit is not your wish, just the authority to take a course, look for marketplace platforms.

Finally, there are cross-functional platforms. In addition to the high-level experience in course creation, they offer complex marketing services such as email marketing and community building. The cost is reasonable and you will hardly need to resort to another service provider, as everything is integrated into this type of hosting.

Practical Tips for Choosing an Online Courses Platform

Explore this market

You can do an initial screening and refine your choices just by asking your producer friends what platforms they have been using. If they already have experience with these tools, take advantage of their experience as evaluators.

However, if you don’t know anyone who has used an online course platform, just access consumer opinions on the platforms’ websites. If the company doesn’t offer any product reviews or simulations, it might not be worth the risk.

Study who can benefit from your choice of online course platform

Digital inclusion is an old process in Brazil, so access to the internet can be considered broad today. Anyone, of any profile and age, can get in touch with your content. But who will it be made for? Each audience has particularities that can benefit from one platform or another.

Founders of companies of all sizes (including individual micro-entrepreneurs), educational institutions, training centers and corporate trainers are examples of individuals or entities that may be interested in the courses. Some of them, like micro-entrepreneurs, may be very interested in live classes, for example.

This type of class promotes the producer’s credibility, helps with interaction and can even generate leads. So this is a feature that should be considered when choosing.

Identify the quality of platform support

Especially if this is your first online course, chances are you will need frequent assistance from the software team. It is normal to have questions about the maintenance, update and configuration of the platform. Therefore, customer service has been a relevant way to differentiate between course hosting brands.

In fact, Forbes declared that 2020 is the year of the Customer Experience. Brands, therefore, have been keen to prioritize this field, so don’t settle for a platform that has insufficient support for your needs.

Set your goals with the course

This tip is related to the first one, to know who your course is for. Well, if your target audience is children and your goal is to support their learning, an easy, interactive navigation platform will be a priority — over a modern, feature-rich hosting.

But if your course is aimed at technology lovers, using such a simplistic platform can be bad. You will have to study well the tastes of these audiences and project them in this tool, in which they will spend so much time consuming the fruit of their intellectual work.

Choose courses that gamify learning

Gamification in online courses is an innovative technology that implements game mechanics throughout the educational process. This market is estimated to reach US$40 billion by 2024 that is a six-fold growth.

Not all platforms are competent with this strategy and it has always been useful as people rarely enjoy learning, especially in the context of employee training, when job satisfaction is often lacking.

At a time when so many people are looking for learning, online course platforms are vital resources for realizing knowledge. Write down our tips and good luck with your choice!