Inbound Marketing: how and why to implement it in your business

The science of marketing can provide several methods that increase sales, such as Inbound Marketing. Starting in 2006, Brian Halligan and Dharmesh Shah, two great entrepreneurs, created the concept that the best way out for marketing is to voluntarily attract customers around the business. Furthermore, along with this new approach to marketing and entrepreneurship, the […]

The Best Way to Generate Qualified Leads for Your Business

Generating leads for a business is not an easy task, far from it. However, if the idea is to generate qualified leads, that is, people who are already at a more advanced stage of your sales funnel, the task becomes even more difficult. However, there are some ways that, if taken correctly, can make your life easier when reaching these […]

Digital security: how to implement it in your business

Have you ever had a problem with digital security on the Internet? Any threat, such as contact with malicious software on a website, represents a possible error with your security in the digital environment. In addition to personal use, if you provide online services or have an e-commerce, you are already in the sights of Brazilian legislation, […]

How to Choose an Online Courses Platform for Your Business

If you have already created or want to create a high-level online course, you are probably interested in an online courses platform of the same standard. But there are too many options on the market and you don’t want to waste your stuff on a system that doesn’t work, right? Which one to invest in any […]

How to have an extra income in 2020

Have you been setting your financial goals and wondering how to earn extra income? Often, even though there are savings and cuts in expenses, just an extra income can make you come closer to realizing that dream that requires a good financial contribution. How about making an effort and trying to get this income in this year […]

What are digital products and how to make money from them?

Even if you’ve never heard of this subject or don’t know what digital products are, you’ve probably already purchased or used it. Do you know when you study online? Buy that distance learning course? Or download a book on the internet that you found interesting? So all these products are digital products. For you to understand, they are any product […]

Seed Release Checklist: Learn How To

Are you an infoproducer and want to achieve better sales results? One way to do this is by performing all the steps in the seed release checklist. But what is a seed release? What is it for? What are the advantages of this type of release? How to run it? These and other questions will be answered in this article. Keep […]

What is click bait and how to use it without danger [2021?]

“Do this to use clickbait without danger”. Did you notice the difference between the title of this text and that sentence? Clickbait, translated as ‘click bait’ or ‘click-hunting’ is a tactic whose aim is to attract a lot of clicks, as the names suggest. Any entrepreneur who has their business digitized by creating optimized content, as well […]

Reciprocity trigger in sales strategy

How many times have you received a gift and felt obligated to return it on that person’s birthday? And when the company gives you an over delivery, it also generates this feeling, doesn’t it? I’m sure that in the next purchase you will think about looking for that project. This is the application of the reciprocity trigger. Using […]

How to make an enchanting script for your online course

The pandemic brought a new vision to people: yes, it is possible to acquire knowledge through the internet. With that view, people started to consume a lot more online courses. Due to this high demand, several others started to create courses. But a question always arises: how to make a script capable of engaging students and making […]