The professions have evolved over the years to better meet the needs of their reference market and the real estate sector is no exception.
Some transformations have concerned the way to communicate and promote yourself as a real estate agent, especially after the introduction of social media marketing real estate; others, on the other hand, affect the type of service you have to offer to your customers, which is increasingly articulated and high.
Many changes are calling into question the very nature of the real estate profession.
This is evidenced by the increasing diffusion of a new professional figure in the real estate sector, we are talking about the property finder. It proposes a totally different approach in the management of the real estate sales business.
In this sort of evolution or change of perspective, the real estate agent literally becomes a “property hunter”.
For a long time, in fact, the real estate broker within the real estate process has taken into account both the seller – right from the acquisition stages – and the possible buyers, while the property finder has working relationships only with those who have to buy it. The latter represents, for some years now, an opportunity to expand the range of services that a real estate agent offers to his clients, but above all to diversify them, intercepting a growing slice of the real estate market.
New buyers are more aware and have greater decision-making power.
Therefore, understanding who a home hunter is and what does it do , another Anglo-Saxon term to identify the property finder, can help you understand more closely the transformations that affect your sector and evaluate whether this, in particular, represents a possibility of growth. For your profession.
Which materializes in having a more active role in the real estate process, becoming an agent specialized in proposing to those in search and not limited to intermediation.
The property finder is a professional who deals with searching and finding properties on behalf of a buyer.
Although little known in Italy, the figure of house hunter was born in America already in the early 90s, and then spread to Europe (initially France and England), Canada and Australia, where it quickly consolidated its role in real estate.
In our country this profession has begun to spread further also following the European law of 2018, which has greatly expanded the activities that a real estate agent can carry out.
In many cases it is the (former) real estate agents themselves who decide to change their specialization, transforming themselves from intermediaries to real estate consultants; in others, however, they are surveyors, architects, engineers or financial promoters, who act as partisan consultants without, however, having the right to collect the commission, due only to qualified real estate agents and as such registered in the Chamber of Commerce of the province to which they belong. .
In particular, a home hunter only looks after the interests of those who want to buy a property.
A property finder, in addition to being a highly experienced real estate professional, must be specialized in the search for properties to be purchased or rented, with a deep knowledge of the area in which he operates.
Let’s see what a property finding professional does in detail:
1. Manages only customers who have to buy, taking care of the interests of this part only
2. It has no acquired properties for sale to manage but starts from the needs of its client to carry out the research and find the property to propose.
3. It deals with a few customers at the same time.
The main difference between a real estate agent and a real estate hunter is precisely in the type of clients that these two figures look after in the real estate process. In fact, while aspects such as the management of customer indecision or possible conflicts are almost unchanged between the two, as regards everything else there is a sort of inversion.
A traditional real estate agency deals exclusively with the properties it has acquired, i.e. those in its database and for which it has received a sales assignment. His interest, therefore, is not to look for a property with the characteristics required by those who want to buy, but to propose and sell one of those entrusted to him by his clients, i.e. the sellers.
Those who deal with property finding, on the other hand, put themselves at the service of those who have to buy and from whom they receive an official search assignment, offering a personalized service. Only from the buyer and customer usually receives the commission in the event of a successful conclusion (which coincides with the purchase) of the search for the “perfect” property.
Considering changing your real estate career and becoming a property finder can be an exciting step to take in your career development process.
This is especially true if you have a long experience in the real estate sector so that you can exploit it in a new and different way. Obviously, it is necessary that you make your due evaluations, considering your vocations and those of your agency, as well as the possibilities that your territory can offer you in this sense.
You must also take into account that to start the home hunter business you must still invest part of your time and money in training and updating, in addition to the fact that, as mentioned, it is mandatory, in order to carry out the property finding activity, to have the ” qualification to practice as a real estate agent.
That said, let’s see what benefits you can get from this business:
This last point is important to consider, given that we are dealing with demanding, concrete buyers with a medium-high financial capacity. You will also find yourself having to manage a few customers at a time, focusing more on the quality than the quantity of the services you offer.
The main task of a property finder is to put the requests and needs of its client at the centre.
Furthermore, to obtain the best results, you must invest in the quality of what you can offer, expanding it, to guarantee a tailor-made offer. Likewise, it is essential to take advantage of all the real estate promotion channels you have available to intercept your potential clientele.
The main job, to become a client’s trusted real estate” personal shopper “, consists in being able to get to know your buyer in depth (financial availability, motivation for purchase, housing needs, etc.).
Finally, you must also be able to help and guide your customer in the decision-making phase of the purchase, becoming a point of reference for making the choice that leads him to buy the most suitable property. In fact, it is up to you to take stock of the situation, having collected all the information on the properties viewed, in order to make a concrete comparison between the different possibilities of properties you have proposed.
Not to mention that you will have to unleash all your best qualities as a real estate expert, to negotiate with the seller (or whoever takes care of his interests) for the benefit of the buyer.
Given that in Italy the figure of “house seeker” is quite recent, the greatest difficulties you can encounter in your new business is not being able to overcome the diffidence and reluctance to collaborate on the part of many real estate agents.
In fact, the property finder, in order to carry out his real estate search task, is called to interface with any person who has a house to sell that could be of interest as a property to propose to his client: private sellers, court custodians in the case of auctions. Real estate, real estate agencies, builders and property developers…
However, the property finding sector is developing rapidly, changing the characteristics of the real estate market, and with it a greater spirit of cooperation has also spread between the various parties involved.
Those looking for a property to buy must face a long and winding path before finding the home of their dreams. The times are often long, with a great waste of time and energy, up to the conquest of the property to buy.
Furthermore, the research often confronts various interlocutors, various agencies and countless visits. In this sense, the property finder can be the best solution to intercept the needs of new property buyers such as Millennials.
Here are the main reasons why buyers increasingly rely on property finding to find a home:
1. A single interlocutor, avoiding contacting multiple real estate agencies.
2. Personalized home search service, in order to save time by viewing only the proposals that meet your needs;
3. Have a professional available throughout the purchase process, who also takes care of all the bureaucratic tasks;
4. Broadest property search field.
Deciding to change work direction is certainly not a simple and immediate thing to achieve.
Much also depends on the goals you have set for your professional career, which ones you have achieved and which ones you still want to pursue.
If being an ” old-fashioned ” real estate agent, so to speak, is satisfying for you, has guaranteed you good results, economic peace of mind, etc., perhaps you will have more difficulty in considering becoming a property finder.
If, on the other hand, you feel that the time has come to get involved, trying a new experience that can change your real estate agent face, embarking on a new professional adventure can be more than exciting.
Trying to put yourself on the side of the buyer, however, requires commitment, to be able to do it in the most professional way possible. Training and updating are the main tools you need to start and become a scrupulous house hunter attentive to the needs and requests of your customers.
Another factor to consider is the economic opportunity that can lead you to change your consolidated professional role for an “emerging” profession. Surely, as already mentioned above, dealing with property finding in Italy is in some ways still pioneering, being a sector that is not completely defined.
So you will have extra difficulties that require patience and determination to achieve the goal. On the other hand, being a sector that is still taking its first steps in our country, you will certainly have more space available to develop your new business. Even the potential gain could be greater, in spite of the mono-commission, since as a property finder you propose to offer a highly personalized service to your customers, in which you can bring in a high-end by concentrating all your energies in a more limited number. Of customers.